|Demographics and Contact
What kind of advertising options are available?
Our sales team will work closely with you
to create an advertising campaign to meet all of your marketing objectives
and produce a result that will exceed your expectations. Options
include featured advertising, banners, tiles, category links, sponsorships,
newsletters and spotlight articles as well as other customized options.
Display Advertising Specifications and Pricing
||Need more information?
Contact Media Sales
ph: 707.265-1835 ext. 121
Information Request Form
Advertising Specifications and Prices
Listings and Directory
Featured Listing Benefits: Lodging | Winery | Other
Terms and FAQs
Why should I advertise on the WineCountry.com
- Ability to target an affluent niche audience with upscale demographics.
- A monthly average of over 385,000 visitors looking for wine country
travel information and peaking at over 495,000 visitors and 3 million
- Aggressive marketing through superior search engine optimization,
banner campaigns, strategic alliances, paid search engine inclusion,
and Pay Per Click campaigns.
- Ad customization to provide the best possible return on investment
- Regional channels to further target surfers unique interests
- Value added marketing opportunities through newsletters,
email offers, and special offers tied to holidays and events
throughout the year.
- Drive sales through your most profitable
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How WineCountry.com drives customers to you.
Winecountry.com markets itself through superior Website
optimization, paid search inclusion, banner positions within
Yahoo's California destination guide, aggressive and intelligent
PPC advertising, localized advertising, national
press releases, sell
sheets, print ads, event sponsorships, email marketing,
and strategic brand positioning. The results are some of the highest
click thru rates in the industry and targeted leads with very impressive
Because of our scale we can devote the resources
to driving traffic and refining its quality that is out of reach of
most of our customers. This allows our advertisers to focus on running
their business and not become consumed with the constantly changing
landscape of online marketing, which is a full time job in itself.
Building recognition and increasing traffic to our
sites is critical to our success. We consistently look for new ways
to market our portals and have staff dedicated full time to developing
targeted traffic that converts to customers and measurable revenue
for our advertisers. We constantly are comparing the performance of
traffic sources and refocusing our marketing efforts to those that
result in the greatest benefits to our advertisers.
Who is using the WineCountry.com network?
Individually, the WineCountry.com network of
destination portals has a unique audience with a common interest.
Our highly targeted demographic consists of the upscale traveler
with an affinity for food and wine as well as an enjoyment of the
finer things in life. Our users are experienced and active online.
They use all facets of the Internet to explore their interests. Recent
Forrester research shows that 80% of those who consider themselves "on-line" use
websites to make and book travel plans. By 2003 Internet users will
book over 65.5 million leisure trips online, generating $29.5 billion
- 46% of WineCountry.com viewers have a household income of $85,000
or higher - View Chart
- 59% of WineCountry.com viewers are aged 31 to 50-View
- WineCountry.com visitors state their purposes for visiting the
Wine Country as (View
- Visiting Spas—39%
- Wine Tasting—76%
- Average visit to Wine Country is 2.5 days
- Nine out of ten viewers took at least one weekend trip in the
- 64% of viewers drink wine daily
- How can we help you increase your business?
Drive sales through
your most profitable channel?
on the WineCountry.com network drives bookings through your
sales channel with the highest net revenue per customer.
By driving Wine Country travelers directly
to your website, we facilitate your most profitable transactions. Compare
the net revenue implications of seven online sales channels
in the following illustration provided by Travelclick.com.
You'll see what portion of a $130 room rate
your property keeps when selling through each online distribution
channel. Notice how it pays for you to drive direct bookings! The
direct customers we deliver drive up to 39% more revenue to
your bottom line per room night.
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