The definition of a pioneer is not simply being the first into a new area or endeavor — the term pioneer implies vision, toil, innovation, and success that beckons others to follow. Paraiso's Smith Family has, for thirty years, lived up to the title Monterey Winegrowing Pioneer. From scholastic research to practical hands-on knowledge, they have helped “write the book” on everything to do with growing vinifera in Monterey County. They took the lead in perfecting many of today's industry standards — mechanical harvesting, mobile vineyard pressing, and advanced trellising and irrigation systems. They helped outline and establish the Santa Lucia Highlands American Viticultural Area, today recognized as one of the country's premier appellations.