"Quality is never and accident. It is always the result of intelligent effort."

To summarize the essence of a company in a one or two sentence mission statement is a daunting task.

So we chose for our mission statement a quote by Mr. John Ruskin that we felt perfectly captured our philosophy. Ruskin has been called one of the greatest writers and thinkers of the 19th century.

Quality is a term that has been trivialized, used by purveyors from McDonald's to Verizon to K-Mart. Genuine quality is harder to come by and does not mean simply well-made or acceptable. Real quality is that which is superior. It is the result of thought, analysis, communication, sweat and honest-to-God hard labor, succinctly stated by Mr. Ruskin as "intelligent effort". True quality is giving each customer no less than exactly what they want and need.

It is never an accident.